Coca-Cola is starting the party early this year with its creative new holiday bottle (video below).
The new bottle allows your Coke to look like a cute little gift, all wrapped and ready to enjoy!
The Huffington Post reports that Coca-Cola Japan is getting festive and staying jovial after an extremely divisive and -- dare I say it? -- exhausting election season in the U.S. The fun holiday bottle is here to remind us that the holidays are just around the corner, and we should be celebrating.
The new label works by peeling off one end, and then pulling a tab through the end that remains attached to the bottle; the rest of the label scrunches up like a quirky holiday bow! Take the pulled-out tab and wrap it around the rest of the bottle, sticking it just under the bow to keep things classy.
Currently, this fun new bottle is only available in Japan and the U.K., but I’m hoping it will make its way here to the States soon, so I can enjoy the little things as well.
Take a look at the video below to see how it works. Somehow, it’s satisfying just watching others get to do it.
Coca-Cola is known for displaying holiday cheer each season, and as we can all see, this year is no exception.
Aside from these adorable new bottles, Coke will also be bringing back the truck tour experience, according to a company press release. The truck will make 44 stops in the U.K., offering visitors a “special winter wonderland” to explore before enjoying a bottle of their favorite soda. One lucky rider will even win a sack full of goodies worth over $6,200.
Coke will also be joining forces with a U.K. charity to reduce food waste and hunger country-wide.
And let’s not forget that a new ad will be coming out! Coke is known for coming up with great holiday ads.
“Coca-Cola is synonymous with the Christmas season, and it’s no secret that our much-loved Holiday [ads] and Christmas Truck Tour mark the unofficial countdown to Christmas,” says the company’s marketing director.