TWIX Unveils New Cookies & Creme Ice Cream Bar as Its Latest Innovation for summer It is a fact that Mars doesn’t miss when it comes to unveiling new products and these new TWIX Cookies & Creme Ice Cream Bars further establishes that fact! Mars wants you to have a great summertime with the latest ice cream collection which draws inspiration from the TWIX Cookies & Creme Chocolate Candy Bars and are filled with creamy vanilla ice cream, chocolate cookie crumbs, and yummy chocolate cookie topping. [embed]https://www.instagram.com/p/CAaaQXipYhZ/[/embed] Living in a world where we have to adapt to new living patterns, it is important to make each time count. It could be the celebration of a new life or love, a get-together or even watching movies with friends, but one thing is certain; many days are filled with little moments worth celebrating and what better way to put a smile on your face than with this creamy, delicious ice cream. You can pick up the ice cream bars for only $4.29 at any grocery or convenience store nationwide in single (2.9 oz) and multipack boxes (11.58 oz). The Mars Ice Cream Marketing Director, Jayesh Shah, said; "We're thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation. This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow TWIX fans this summer season." This summer, Mars will kick off a social media campaign to pick and gift TWIX Cookies & Creme Ice Cream Bars to its special fans. To qualify for this, fans are to post on their social media handles using #TwixIceCream.