It seems like Japan is always one step ahead of us when it comes to getting creative with our favorite food items. This time, Coca-Cola Japan has decided to add fiber into the drink.
Grubstreet reports that this new Coke with fiber is being marketed as the company's healthiest soft drink. The new soda is called Coke Plus, and it's in a white bottle, so steer clear if you don't want fiber in your soda (I'll admit I'm not brave enough for this product).
Coke Plus is a no-calorie soda with 5 grams of fiber, which is supposed "suppress fat absorption" and "moderate the levels of triglycerides in the blood." How do you think that would taste? I guess Fiber One bars and cereals are good … but … fiber in your soda? I don't know about that.
The biggest issue with this idea is that something similar has been tried in the past. Coke used the same product name -- Coke Plus -- for a product that included vitamins and minerals and such back in 2007, and not only was it not received well by customers, but the FDA had something to say about it as well.
According to The Washington Post, the FDA scolded Coca-Cola for the nutritional claims of its Coke Plus product back in 2007/2008, because in order to make the claim that it was a "plus" product, the drink needed to have 10 percent more nutrients than comparable products.
The FDA also added that it was "inappropriate" for Coke to add extra nutrients to snack foods like carbonated beverages, but that last part sounds too much like an opinion to me. Maybe some people want nutrients in their soda.
The FDA tried to tell Coke to change the name of the Plus product, but Coca-Cola fought back, saying "This does not involve any health or safety issues."
Fast forward to 2017, and it appears Coca-Cola didn't learn from this experience and is ready to try the Plus thing again, only this time with a fiber addition. It will be interesting to see where it goes. What do you think? Would you try it?