What do you love most about coffee?
Is it the strong taste? The effect of caffeine coursing through your body, helping you to greet the day with more energy? The smell of the beans as they're roasting?
Or is it the dark brown color of it?
Probably not -- yet I'm so used to associating coffee with various shades of brown that the idea of a crystal clear cup of joe feels strange and unusual to me. However, that's just what David Nagy and his brother Adam created for their company CLR CFF.
The two brothers were tired of their teeth getting stained, but also couldn't fathom giving up coffee. Thus, CLR CFF was born.
"We are heavy coffee drinkers. Like many other people we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs so we decided to create our own recipe," Nagy told Standard.
"Because of the hectic lifestyle we lead we wanted to make a refreshing ready-to-drink coffee which provides the boost but is low in calories.
"The production method is based on physical processing and doesn't include any chemicals."
Basically, the brothers spent three months experimenting with their physical processing and freshly roasted Arabica beans to perfect the formula for their clear coffee, which is also extra healthy for you because it doesn't contain any preservatives, stabilizers or sweeteners.
There are also only four calories per every 6.8 fluid ounces of Clear Coffee, and at the moment, you can buy either a 2-pack or a 5-pack of the drink on the company's website here, with free shipping within the U.K. if you purchase the 5-pack.
How essential is it for you for your coffee's color to actually resemble the beans it was brewed with in their original, brown form? Or are you all about this new, clear coffee that won't stain your teeth ever again?